“People don’t only want to lean back and watch things. People want to lean into them.”― Genna Terranova
Over the course of a century, the art of the motion picture has evolved from the silent, black-and-white film experiments of yesteryear into an international community of storytellers who bring their creations to screens big and small. Today’s films can reach audiences wherever they are, from laptops to phones, even inside the moving car. Lincoln Now―Explore the stories, and The Lincoln MKC Dream Ride is Now in Action!
And today, the audience has even become a part of the creation process through the new world of virtual and interactive technologies. Yet while the ways that we consume cinematic stories have changed dramatically, the magic of movies has endured. They allow us to step into a whole new world, to lose ourselves in a story, and to dream as big as we dare to. 120 years ago, audiences were romanced by film’s ability to help us reimagine the world around us, and that love affair is far from over.
Following a longstanding tradition of working with Hollywood, Lincoln Motor Company has partnered with film creators from Vimeo to Film Independent Lincoln Now, are proud to join the Tribeca Film Festival in celebration of the today’s most creative films. Throughout this journey, Lincoln Now have been compelled by one of the few tenets of filmmaking that has remained constant in this rapidly changing landscape: great storytelling.
By uncovering the combined potential of technology and artistry, Lincoln Now, examines what the future holds for the medium and audiences alike. Wherever you watch it, we hope you’ll be inspired.
The Idea To Set Films to Music existed long before Television:
What comes to mind when you think of music videos? A moonlit street packed with dancing zombies? A line of ambivalent girls playing electric guitars? Fireworks? Champagne? Though they’ve only existed in their current form since the late 1970s, the tropes of modern music videos are as varied as they are familiar.
The first known music video wasn’t a video at all, but a machine invented in the late 19th century. The Kinetophone was a hybrid device
made from a phonograph and an early motion-
picture player. Viewers who looked through the Kinetophone’s peephole enjoyed a primitive animation of a man playing a violin while the phonograph played an accompanying score.
But like most ideas born at the turn of the 20th century, its current form doesn’t quite resemble its initial inception. Thanks to evolving technologies and many new accessible outlets for expression, the music videos that we grew up with may soon be as unfamiliar as the Kinetophone. Not only has the music video jumped from the television set to the computer screen, but viewers have also l
eft their seats behind in favor of playing an active role in the stories on screen.
Having a “Wow” moment:
“When someone watches a video of ours, I want to hear ‘Wow,’ I want to show them that something is possible that they didn’t realize was moments ago.”―Jeff Greco. The music video’s next frontier? Interactivity.
Lincoln Now, from the Lincoln Motor Company, is a comprehensive storytelling platform designed to celebrate individuality. Highlighting unique stories—ranging from those working diligently with their hands to create contemporary masterpieces to those using innovative technology to enhance and inspire the world around them—with thought provoking articles, insightful conversation, and stunning imagery and film.
“Whether secretly or unconsciously, we all return to past creations to uncover fresh ideas.”— LMC:
HELLO, AGAIN.
One person’s noise is another person’s music:
They sang a song called “Music Ain’t a Crime.” They held signs reading “we will be heard.” Some people take it really personally when you go after their music. How digital technology is transforming our relationship with sound: Sonic Boom
TED; is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world. Ideas Worth Spreading: Talks on Music .
“Music has always been a matter of Energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they really mean is Fuel. I have always needed Fuel. I am a serious consumer. On some nights I still believe that a car with the gas needle on empty can run about fifty more miles if you have
The Right Music very loud on the radio.”― H S. Thompson
Yes, we are passionate about this topic; An online community for visitors to sing, record and share their favorite songs.
If you want the Right Car, you must Ask Yourself the Right Question:
Reward your sense of intrigue. C2-IT!
